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![ECOVIS OC Law Facilitates Successful Market Entry for Leading Native Advertising Pioneer in Vietnam](https://www.ecovis.com/global/wp-content/uploads/2024/07/client-case_vietnam2.webp)
ECOVIS OC Law Facilitates Successful Market Entry for Leading Native Advertising Pioneer in Vietnam
05.07.2024I. Background
Our client, a subsidiary of a leading multinational company based in Singapore, is a global pioneer in native advertising. As they expand their innovative revenue growth solutions across the advertising ecosystem, they rely on ECOVIS OC Law for expert legal support in Vietnam.
II. The challenge
To expand into the Vietnamese market, our client needed to establish a subsidiary and sought a local law firm with in-depth knowledge of Vietnamese laws and business practices. They required services that met international standards and experience in working with foreign partners. ECOVIS OC Law was selected for its comprehensive support in the areas of incorporation, local tax compliance, labour and reporting services in Vietnam.
III. Solution
ECOVIS OC Law successfully assisted the client in their Vietnamese investment by providing comprehensive support in several key areas:
- Investment Structuring: Tailoring the investment structure to meet the specific needs of the online advertising business.
- Legal entity formation: Facilitating the legal entity incorporation process.
- Ongoing compliance: Ensuring ongoing compliance with Vietnamese laws and regulations.
- Representation: Representing the client in interactions with authorities and necessary engagements.
With extensive experience and a professional team, ECOVIS OC Law effectively facilitated the client’s subsidiary establishment and business operations in the Vietnamese advertising market. The client expressed high satisfaction with the quality of services provided.
IV. Success
ECOVIS OC Law continues to provide high quality, internationally standardised legal services, local tax compliance and reporting to our clients. Our strong working relationships with our clients have established our reputation and credibility among legal practitioners in Vietnam and the international community.
Explore how ECOVIS International can support your business expansion with expert legal services in Vietnam. Contact us today for a tailored solution to your business needs.
![Smooth Sailing into Vietnam: Ecovis Facilitates Seamless Expansion for German Logistics Leader](https://www.ecovis.com/global/wp-content/uploads/2024/07/client-case_vietnam.webp)
Smooth Sailing into Vietnam: Ecovis Facilitates Seamless Expansion for German Logistics Leader
04.07.2024I. Background
Our client in Germany, a major player in the logistics sector, was looking to expand its operations into Vietnam. To ensure a seamless and compliant establishment in this new market, they turned to Ecovis for expert assistance.
II. The challenge
Our client needed expert guidance to navigate the complexities of setting up a business in Vietnam. This included selecting the appropriate business model, understanding the various forms of investment, obtaining the necessary permits for expatriate staff to work legally, and ensuring compliance with local tax and accounting regulations.
III. Solution
ECOVIS OC Law, with its extensive expertise in legal and business consulting, provided a comprehensive range of services:
- Business model and investment form advice: ECOVIS OC Law conducted a thorough analysis and recommended the most appropriate business models and investment vehicles for the client. This ensured that the client could make informed decisions in line with its strategic objectives and in compliance with Vietnamese regulations.
- Company incorporation and licensing: ECOVIS OC Law assisted the client with every step of establishing a business in Vietnam. This included preparing and submitting all necessary documentation, registering the company and securing all necessary operating licences. ECOVIS OC Law also ensured that the client obtained appropriate work permits and residence cards for its foreign employees, facilitating their legal employment in Vietnam.
- Tax and accounting advice: ECOVIS OC Law provided in-depth advice on local tax regulations and compliance requirements, helping the client to understand and comply with Vietnamese tax and accounting policies. This enabled the client to manage its finances efficiently while minimising risks and maximising profitability.
IV. Results
The client was fully satisfied with the high quality consultancy services provided by ECOVIS OC Law. The professional guidance and support enabled them to effectively establish and operate their business in Vietnam. ECOVIS OC Law’s expertise in navigating the complexities of the Vietnamese market and regulatory landscape was critical to the client’s successful expansion.
Find out how ECOVIS International can help your business enter new markets and comply with local regulations. Contact us today for expert legal and business advisory services tailored to your needs.
![Morals clauses in the age of AI: An artificial misconduct](https://www.ecovis.com/global/wp-content/uploads/2024/07/NL0424_USA.webp)
Morals clauses in the age of AI: An artificial misconduct
04.07.2024Working with celebrities or public figures involves risks. If the talent’s reputation suffers, the bad image will reflect on the company. Celebrity endorsement contracts manage this risk with a morals or conduct clause. The experts at Pryor Cashman LLP* explain why this is particularly important in connection with AI.
One of the key considerations when engaging with talent (a celebrity, actor, singer, or other public figure) is that the value of the association between a company or person and that talent is wholly dependent on the talent’s reputation. Of course, when entering into an agreement, one’s reputation can be vetted and appear intact. It is what might happen later, over the course of the relationship, that can be a cause for concern. To shield against that risk, talent agreements of all kinds (endorsement, co-branding, license, and sponsorship agreements), especially since the MeToo era, will typically include a “morals” or “conduct” clause.
Speak to us if you have any questions about AI risk and morals clauses.Dyan Finguerra-DuCharme, Partner, Pryor Cashman LLP*, New York, USA
What a morals clause brings
The purpose of a morals clause is to provide an express remedy against talent whose conduct adversely affects the association with the relevant talent and, accordingly, the potential success of a motion picture, television series, marketing campaign, or product (thus jeopardising the value of the accompanying investment and the goodwill associated with a corporate brand).
The dawn of artificial intelligence (AI) technology has seen the birth of “deep fakes” (or as SAG-AFTRA calls them, “digital replicas”), which are (at a high level) AI-generated versions of a celebrity, typically a video or photograph that appears to be real with the celebrity expressing a particular view or encouraging consumers to unwittingly fall victim to a scam. The possibility of a deep fake creates a potential complication as to what constitutes (or, rather, should constitute) “conduct” in order to ensure that the purpose of the morals clause is met.
This might also interest you
Would you like to know more about AI risks in celebrity endorsement deals? Read the article “Artificial Misconduct: Morals Clauses in the Age of AI” here: https://www.pryorcashman.com/publications/artificial-misconduct-morals-clauses-in-the-age-of-ai
The challenges of AI
The advent of AI has brought new challenges for talent and companies of all kinds engaging talent, each of whom must recognise that false and deceptive information about and/or involving talent and which can therefore harm his/her/their reputation has become not just possible, but rather incredibly easy. As a result, it is now more important than ever for both parties to an agreement involving the use of someone’s persona to anticipate and guard against such concerns and pre-emptively establish remedial protocols to address such issues in the unfortunate event that they occur.
For further information please contact:
Dyan Finguerra-DuCharme, Partner, Pryor Cashman LLP*, New York, USA
Email: dfinguerra-ducharme@pryorcashman.com
Simon Pulman, Partner, Pryor Cashman LLP*, New York, USA
Email: spulman@pryorcashman.com
Laure Sawaya, Special Counsel, Pryor Cashman LLP*, New York, USA
Email: lsawaya@pryorcashman.com
*Ecovis cooperates with Pryor Cashman LLP (www.pryorcashman.com), a full-service, US-based law firm with offices in New York City, Los Angeles and Miami.